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Event: Olymel Annual Hot Dog Day
Locations involved:
Lévis, Yamachiche, Boucherville, Drummondville, Berthierville, Ange-Gardien, Saint-Rosalie, Saint-Esprit, St-Jean Baptiste
Format:
Interactive steamed hot dog stations
Participants:
6,393 people served simultaneously in 9 cities across Quebec
Challenge met:
Organize a large-scale culinary operation simultaneously, in the rain, with perfect coordination between the field teams.
Result:
No service errors, high-profile activation, and high brand visibility.